Toyrock 10 years

This year, Toyrock marks its 10th anniversary—a decade filled with laughter, joy, and countless memories brought to life through our toys and games. From humble beginnings to becoming a one of the key players in the Nordic toy market, here’s a look back at some of our milestones and the fun facts that have shaped us.

10 Things About Toyrock

  1. Founded in 2014: Toyrock was established in 2014 and has grown from a small team into a significant player in the Nordic toy and game market over the past ten years.
  2. Our Suppliers: We’ve partnered with renowned global brands like Clementoni, Bestway, and Revell since our inception. In 2016, we began distributing Mattel products, followed by many other major brands such as Teddykompaniet and Geomag.
  3. Private Labels: In addition to well-known licensed products, we offer a wide range of our own private label brands. These 13 brands feature a diverse selection of classic toys, games, and outdoor activities for everyone, from babies to grandparents.
  4. First Hit: The 2016 Finland’s Character Toy of the Year award-winning Club Petz Lucy was our first major success. This playful, interactive Lucy dog has remaided a popular item, with nearly 60,000 units sold.
  5. Best Sellers: Our top-selling items by volume are the UNO card game and Hot Wheels toy cars. These two iconic products consistently top our sales charts year after year!
  6. Awards: We participate annually in the Toy and Game of the Year competitions in Finland and now also in Sweden. To date, we’ve secured 8 wins and nearly 20 finalist spots!
  7. Toyrock & Ilmapallokeskus: In 2023, we acquired Ilmapallokeskus, which secured our position as the market leader in the Finnish party and events sector.
  8. Responsible Business: We are committed to fostering sustainability in our operations, products, and decision-making processes. We have also begun carbon footprint calculations to implement targeted actions to reduce our emissions.
  9. Supporting Local Communities: Every year, we donate thousands of toys to charity, collaborating with organizations such as the Association of Friends of the University Children’s Hospitals, Hope Ry, and the Joulupuu charity.
  10. Our Team: Toyrock’s team now includes over 70 professionals in the toy, party product and event industries, all sharing a passion for play and bringing joy to others.

Onward to the Next Decade of Joy and Play!

As we look to the future, Toyrock remains dedicated to bringing smiles to faces, continuing our mission to spread happiness through toys, games, and celebrations. We are the one stop destination for any playful moment. Here’s to many more years of making the planet a bit more fun!

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